Consumers SA recently received this email from CHOICE:

“You know that unit pricing is crucial to help you compare like for like when you're shopping for groceries. Unfortunately, supermarket errors and inconsistencies mean that the system doesn’t always work.

The good news is, the government is paying attention. They're looking for feedback on the unit pricing system and have opened a public survey. By taking the survey today, you can show the government that thousands of people like you want unit pricing improved and expanded to more stores.

With every response, we can push to strengthen our rights at the supermarket – can you add your voice now?

Take the survey

This link will take you to a government survey hosted by the Treasury, not CHOICE.

When you’re filling out the survey, make sure to watch out for Question 10. This is an opportunity for you to give some longer feedback – you can voice your concerns, share your stories and make suggestions for improving the system. To help you do this, we’ve prepared a guide at the bottom of this email that outlines some of the key issues you can raise.

Thanks for championing better unit pricing,

Linda Przhedetsky

Our guide for Question 10

Here are some pointers and ideas to think about when you get to Question 10. In your response, you don’t have to address every point and you’re welcome to share your personal experiences. The more individual your response, the more likely it will be read and taken on board by the people looking at this survey.

Unit pricing is inconsistent

You might find variations in layout and presentation which make it difficult to scan for unit prices when you’re shopping: some canned foods show the unit prices for drained weight, while others use the total weight as a reference.

When you’re filling out question 10, think: What inconsistencies have I seen while shopping?

Labels aren't always clear and visible

The unit price shown here is far too small to see when you're scanning supermarket shelves. Sometimes unit pricing uses colours, font sizes, language and placement that is difficult to see or interpret, and sometimes it's missing altogether!

Last year, Aldi even went so far as to shrink its unit prices. What standards would you like to see introduced to make unit pricing more visible?

It's not always easy to use unit pricing online

A lack of clear, consistent unit pricing is a problem for those of us who shop for groceries online – you’re unable to see the physical products and compare their sizes.

Sometimes it’s also difficult to accurately sort groceries online according to unit prices. How could using unit pricing online be easier?

Unit pricing isn't available where you shop

Your local Woolworths and Coles have to comply with unit pricing but many smaller stores don’t, like this pharmacy. Do you want to see unit pricing in pharmacies, hardware stores and smaller groceries?

It's hard to raise issues when you find them

Like knowing whether you should speak up at the store or call head office. Would you like to see a simpler way to register complaints about unit pricing?”

AuthorRay Dennis