Consumers International, the membership organisation for consumer groups around the world, has released a 60-second spoof advert ‘Huggy Bug Your Family’, highlighting some of the problems found in internet-connected children’s products.

The film was launched at the G20 Consumer Summit in Buenos Aires, bringing together governments, consumer advocates, digital experts and international businesses to address the issue of Internet of Things children’s toys, games, apps and products.

Testing by consumer rights organisations has uncovered weak security in many of these products as well as invasive data collection and privacy features. There is currently no effective regulation of these products, and little consumer understanding of how they function or their faults. 

Consumers International is calling on the G20 countries to improve the security and data protection of children’s connected products and services over the next year and support greater international co-operation on the topic.  

Consumers International believes in a world where everyone has access to safe and sustainable goods and services. It brings together over 200 member organisations in more than 100 countries to empower and champion the rights of consumers everywhere.


AuthorRay Dennis