Consumers SA recently received the following call for volunteers from CHOICE and invites any interested consumers to take part in their campaign:

"Specials offering discounts of $0, price tags that don’t add up, or bulk buying options that don’t save you money. Sound familiar?

Unit pricing - the useful price tag tool that saves you money - should help you avoid the rip-off at the supermarket. But it isn’t perfect. 

With the government due to review unit pricing soon, we’re looking for volunteers to help us find examples of supermarkets using unit pricing incorrectly or not at all. That’s where you come in.

Can you help us crowdsource examples of bad unit pricing?


Here’s what you need to do: 

  1. Sign up here, so we know you’re in.

  2. Keep an eye out in the shops for common unit pricing issues like too-small text, and pricing that's not displayed, incorrect or obscured. 

  3. Get your phone or camera out, snap a pic and send it through to us.

  4. After you sign upwe’ll send all the details you need to stay up to date as the campaign unfolds.

Your photos of unit pricing problems will be crucial for putting pressure on the government to improve the system — once we’ve got enough photos, we’ll compile all the problems in a report to take to decision-makers. 

So if you use unit pricing and want to see it bigger, clearer and in more stores, join our calls to make it work better for you.

Thanks for everything you do,

Katinka Day 
Campaigns & Policy Team Lead, CHOICE"

Unit pricing champion.jpeg
AuthorRay Dennis